Formulating a better juice application
“With H.P.P., our cold-pressed juices have a 45- to 75-day refrigerated shelf life, instead of three days,” Ms. Sciarra said.
“We use our package to emphasize that this is 100% juice from whole foods.
We discuss why we chose the ingredients that are in the juice, noting flavor profile and health benefits on the bottle, and really stress that there are no added preservatives, sugar or water added to our juices.
This is the actual juice from fruits and vegetables.”
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